By Daniel Wadleigh It is effective to enter into "communion" with your potential client or customer base. The movie industry is well aware of the psychology of creating a vehicle that as many movie-goers as possible will "relate" to. For example, "Home Alone" captures the fantasy of every kid to have the opportunity to make the decisions and be in charge. "Getting Even With Dad" captures a slightly similar sentiment. Reinforcement of existing concepts and emotions, with satisfying positive results, is what drives much of popular fiction, as well. Consider Danielle Steele's success. Look at how many businesses, or individuals, have flourished because they took a stand for something, usually not a pre-planned approach, and many were touched by the positive character demonstration. This is also what company image revolves around. What is your mission statement? What do you stand for? Where do you draw the line? What will you say "no" to? Understand that most people will support that which they agree with, even to the point of switching their shopping loyalties. Have you ever done business with a company that made a stand? Have you (this is generally more often the case) refused to do business with a company because of a stand? It is suggested to make your image out of what's inside you, not what you want to be perceived as. Sooner or later, if your image is not valid, there will be a backlash. However, within the limits of your real choices, be aware of the effect that communion (bonding) has on potential customers. It's the "warm fuzzies" that people respond to. Another form of communion is identification with a cause or group. This is done by "joining" something. Being a part of something delivers significance and acceptance, two of three basic human yearnings. If you can have a "special buyers club" or any kind of "special" status grouping, people can feel unique (which delivers significance), and it is justified by any discounts or special access to a product or service. The "bad news" is, while a happy customer is telling 1 person about your wonderful product/service, an unhappy one is telling 5 to 7. Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers. Go to: http://www.more-new-customers.com to get free copy of "Marketing to Men vs. Women- the 8 different responses" and a Free copy of "Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business." Article Source: http://EzineArticles.com/?expert=Daniel_Wadleigh http://EzineArticles.com/?The-Marketing-of-Communion&id=140622 order xanax online from mexico
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